Fashion Tie-Up
Fashion And Tech Collaborations Continue With Opening Ceremony x- Google Tie-Up
New York based fashion brand and retailer, Opening Ceremony, isn’t new to the world of collaborations. Over the past couple of months alone it’s worked with the likes of Canada Goose, Everlane, Esprit, H&M via Kenzo, and others. It’s also worked in the tech space – teaming up with 3D-printed knitwear start-up, Unmade, recently on a customizable capsule collection, and with Intel in the past on its MICA connected bracelet.
Now, it’s continuing with the technology focus, albeit in a more straightforward sense, and introducing a collaboration with Google under its Artworks project. Following in the footsteps of the likes of Jeff Koons and Jeremy Scott, Opening Ceremony designers Carol Lim and Humberto Leon have created four limited edition designs for Artworks Live Case by Google.
What that means, is exclusive prints inspired by their own archive, applied to cases for Pixel or Nexus phones. There are two faux fur animal prints, a patchwork and folk flower one and another called Liquid City (all pictured below).
Shoppers on the Google Store can customize each by zooming in on, dragging and rotating the patterns. There’s also a companion set of wallpaper that lives on the phone, featuring the complete set of designs from the collection.
Lim and Leon refer to the collaborations they undertake as part of Opening Ceremony’s DNA, and their work with technology as something they look forward to because it compels them to look at products in new and different ways. “We love partnering with the true innovators of an industry, and Google is at the forefront of new, exciting technology. Our brands speak the same language of creativity, always challenging the status quo,” the duo said in an email interview.
“Fashion and technology go hand in hand: their purpose, in many respects, is to enhance our lives. However, with so many fashion and technology collaborations out there, we often see an imbalance between design and functionality. That doesn't have to and shouldn't be the case. It's absolutely to make something useful that is also beautiful. That's what makes the products from successful collaborations covetable,” they added.
While in this case the project is just an accessory that goes with a piece of technology, there’s an expectation around greater collaboration between the fashion and tech worlds down the line in order to bring together these very ideas of form and function more comprehensively.
Opening Ceremony's work with Intel certainly attempted this back in 2014. And Google’s ongoing plans with its Project Jacquard team in partnership with Levi’s, is another area that is starting to open up possibilities for the fashion industry by enabling technology to become a part of clothing.
As for Opening Ceremony’s plans up ahead: “In the years to come, collaborations will cross over into new industries even more. We've always believed that fashion and great design exist in all media. We can't wait to show you what's next for Opening Ceremony.”
Now, it’s continuing with the technology focus, albeit in a more straightforward sense, and introducing a collaboration with Google under its Artworks project. Following in the footsteps of the likes of Jeff Koons and Jeremy Scott, Opening Ceremony designers Carol Lim and Humberto Leon have created four limited edition designs for Artworks Live Case by Google.
What that means, is exclusive prints inspired by their own archive, applied to cases for Pixel or Nexus phones. There are two faux fur animal prints, a patchwork and folk flower one and another called Liquid City (all pictured below).
Lim and Leon refer to the collaborations they undertake as part of Opening Ceremony’s DNA, and their work with technology as something they look forward to because it compels them to look at products in new and different ways. “We love partnering with the true innovators of an industry, and Google is at the forefront of new, exciting technology. Our brands speak the same language of creativity, always challenging the status quo,” the duo said in an email interview.
“Fashion and technology go hand in hand: their purpose, in many respects, is to enhance our lives. However, with so many fashion and technology collaborations out there, we often see an imbalance between design and functionality. That doesn't have to and shouldn't be the case. It's absolutely to make something useful that is also beautiful. That's what makes the products from successful collaborations covetable,” they added.
While in this case the project is just an accessory that goes with a piece of technology, there’s an expectation around greater collaboration between the fashion and tech worlds down the line in order to bring together these very ideas of form and function more comprehensively.
Opening Ceremony's work with Intel certainly attempted this back in 2014. And Google’s ongoing plans with its Project Jacquard team in partnership with Levi’s, is another area that is starting to open up possibilities for the fashion industry by enabling technology to become a part of clothing.
As for Opening Ceremony’s plans up ahead: “In the years to come, collaborations will cross over into new industries even more. We've always believed that fashion and great design exist in all media. We can't wait to show you what's next for Opening Ceremony.”
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