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Gobal Brands Expand

Local retailers feel fashion pain as global brands expand After 20 years working in Australian fashion, designer Fiona Wood is launching her own label, called Wonderwood. Putting together her first collection has meant doing everything herself — from design, to patternmaking, to developing a catalogue. But starting small and focusing on quality has always been part of Ms Wood's plan. "I really wanted to focus on well-made garments that are made in Australia, and also support our local industry," she said. It is the very opposite of the global fast fashion chains that are sending Australian operators to the wall. Since December, half a dozen well-known brands have collapsed: the women's retailers Marcs and David Lawrence; the children's label Pumpkin Patch; cut-price shoe store Payless Shoes; suit-maker Herringbone; and its stablemate Rhodes and Beckett. It all adds up to almost 4,000 jobs on the line so far. Former chief executive of David Jones, now globa...
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Watch Dogs 2 Shirt

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Watch Dogs 2’s fashion atrocities: Crocs, tiny bags, and a hat made from Guy Fieri’s shirt After a long night of hacking into the computer system of a massive corporation, it was time to reward Marcus with a new outfit. Until this point, my colleague Megan had been working her way through Watch Dogs 2 , but a clothing shop seemed as safe a space as any to hand over the controller — it’s like how you can’t let a baby put together a puzzle, but you can let him play with the box it came in. Anyway I was happy to perform this task, not because I love capitalism, but because outfitting Marcus reminded me of games I’m more comfortable with, like The Sims , or Harvest Moon , the kind of games where your personal well-being is more important than the physical destruction of thousands of strangers. Putting clothes on is also a practice I’m deeply familiar with. Several fictional clothing brands have storefronts in Watch Dogs 2 ’s fictional San Francisco, so Marcus isn’t stu...
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Makeup compared to 2006 & 2016

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The Kim Kardashian effect? Women today have 27 STEPS to their makeup routine - compared to just eight a decade ago.. While some still hanker for the natural look, it has been revealed that today’s woman has a staggering 27 steps to their daily makeup routine, compared to just eight a decade ago. Beauty experts compared the best-selling makeup and beauty accessories in 2006 to today’s must haves - with shocking results. While the 2006 beauty icon was Sienna Miller, who spearheaded the boho natural look, today’s best-sellers are based around the steps required to achieve Kim Kardashian and Kylie Jenner's selfie-ready look. Today’s woman uses 27 different cosmetics and beauty tools to achieve a full face, taking an average of 40 minutes to complete. This is in comparison to just eight products in 2006, which took 17 minutes to complete.  It seems that social media has given rise to a new beauty customer, which is being dubbed the 'Professional-Amateur Makeup Arti...
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